Posts tagged affiliate marketing

3 Cool Tools For Tracking Visitors On Your Website

Reading Justin Goff’s latest facebook status update kind of inspired me to write this post…. So without further adieu, here are 3 cool tools for affiliates to use for cyber-stalking the visitors of your website that you might not have heard of:

ClickTale – Last week my friend John told me about this cool tool.  Basically you add a couple of lines of code to your pages that allow you to see everything people do when they come to your site.  By everything, I really mean EVERYTHING!  ClickTale creates a video for you that tracks what every visitor is doing on your site including mouse movements, heatmaps and when they are scrolling down on the pages.  This allows you to determine how effective your pages are at driving a sale and what aspects of the page are actually getting the visitors attention the most leading them to click (or not click) through on to your offers.  There is a very small delay in the time it takes to create the videos (probably like 5 minutes) but it is pretty much live data.  The free version allows you 100 free recordings per week or you can pay like $80 per month for the bronze package which allows multiple sites and something like 20,000 recordings.

HitTail – This is another live stats system that allows you to see how people are getting to your site from referral sites or search engines.  It shows you exactly what they searched to get there or the specific page where they clicked a link to your site.  I know most of this information is available in Google’s Analytics but its nice to have this info live so you can see what is causing traffic spikes on your site.  It also helps you understand where the visitors are coming from (ie. Google.com/Google.es/Google.ca etc.) to reach your site.

hittail

Woopra – This is a cool tool that allows you to track the people on your website live.  You can see what pages people are on, how they got to your site, and how they have moved about while on your site.  One of my favourite features of Woopra is it even allows you to send a message to the people on your site if you want to “help them out” or ensure that all their questions have been answered to help drive the sale better.  (Shout out to Cheryle for telling me about this one)

woopra

Of course Google Analytics is also one of the best, but I left it out of the list because I assumed everyone already was either using it, or knew about it.  Hope this helps and if you have any other great tools you want to share post a comment below.

No Way That Is Her!

I was just on facebook when the following ad caught my attention:

fatloss-hotchick

No way that is her in the after!!!  I actually thought this was a great ad though because it caught my attention and I clicked the link to see if there were more pics of the hot girl.  Unfortunately there were not :(   They did have a cool site though with a bunch of good affiliate links in it and am sure they probably make some money from this.

Anyway, this just goes to show that sometimes the best ways to grab people’s attention is to make them not believe you.

/end of weird blog post

What Are You Selling?

Whether you believe it or not, the affiliates role is very similar to that of a salesperson but looking at many affiliate sites you wouldn’t think so.  Many new affiliates focus so much on the content, that they forget to actually promote the product at hand (whether it be a poker room, poker software, books, or whatever).

When you look at your site or any article on it, you should be working to close a deal in every peice of content.  Whether it simply be a banner on the side, or a link to a poker site in an article.  Look at your site from a visitor’s point of view and if you don’t see any reason to sign up under one of your offers, then you probably aren’t doing a good job.

Since I have really been lacking on tips for poker affiliates, let me end this post with a great link to some really good videos.  I suggest you watch them all, but if you don’t want to use up 5 hours, watch the one on conversions.  Its called the stompernet scrutinizer and there is a link in the bottom right corner to pull up the playlist of videos.

Good luck!

Welcome to 2008!

I hope everyone enjoyed their holidays and New Year celebrations, but now its time to get back to work. I have been really lazy with work over the past few weeks (mostly due to all the rich food, and good wine), but all that has to come to a stop now. Its 2008, a new year full of tons of amazing opportunities. All the mistakes I have made are now in the past, and I can only look towards the future.

I think this is gonna be an exciting year for me, and I expect it to be a crucial year for me in my overall life. I plan to stop being so complacent in my life and start DOing a lot more!

I have already bought a few books, which I plan to have completed by year end. I will write more about them as I read them, but right now I am on The 4-hour Work Week.

I plan on working on all my sites even more, including a few redesigns and reviving some projects that were put on the side.

I plan to start responding to my emails more, as I have been getting pretty lazy responding them all. To accomplish this, I purchased a new Blackberry.

I would like to start giving back more. This idea still needs to be worked on how I will do it, but hopefully I can inspire some people on this blog.

There are probably a few more things that I am leaving out, so I will add them later as I think of them.

Its a new year, and I can’t wait to play this one out!

Happy new year everyone!

How To Win An Affiliate Contest

As you may know, I have been asked to judge the PAP Contest where a lucky affiliate will win a trip to CAP Euro.  So far I have not been very impressed by several of the entries so I thought I would share some tips in my blog for those that really want to win this thing.

CAP Euro Contest
As a former affiliate contest winner, here are some tips to make it easier for you to win.

1) Stand out from the competition - Make yourself memorable.  When the judges are looking back on all the entries, if yours was very similar to all the others it may get lost in the mix.  Check out Jeremy`s entry for the Shoemoney competition.

2) Sell yourself – Tell the judges why they should pick you, and what makes you better than the rest.  Pretend its a job interview and let them know you REALLY want this job!

3) Make Use of Technology – Similar to the first point, why not make use of current technology.  Video is hot, and everyone likes videos… why not try that!  Some other things you could do is make a flash movie, a comic strip, a song, anything to show how bad you want this thing!

4) Go Overboard – When I won the Poker.com contest to go to the CAC I completely overhauled my site and put Poker.com as the main sponsor of the site.  I had their logos all over the place, and banners where appropriate.  This all goes back to showing how bad you want to win this thing!

5) Be Entertaining – If you make the judges laugh, then you are one step closer to getting their vote.

6) Use Pictures – The last thing the judges want to do is read a 1000 word boring essay on why you are so great.  Mix in some pics to keep them interested.

7) Easy to Read – Make your key points stand out.  I like the format of this list where I state a main point, then explain it in detail after.  It keeps the reader`s interest much longer.

The winner of this V.I.P. Challenge will enjoy the following:

  • Free roundtrip airfare to CAP Euro
  • Paid Hotel at the Olympia – Jan. 24th – 28th
  • A killer dinner and night on the town courtesy of PAP (could get crazy)
  • Entry to and Dinner at the prestigious 2008 CAP Awards Dinner
  • Full Admission Pass to Affiliate Boot Camp 2008 by CanAffco

I will judge this thing very seriously as I have the power to essentially give someone a package worth between $3000-$4000!!!  Only those that truly make an effort will get my votes!

Good luck everyone!