The History of Bankroll Boost

For those who don’t know me, let me give you a little history about how I became a poker affiliate.

It all started about a year and a half ago.  My friend and I were talking about ways we could make money online and he suggested promoting poker sites.  Considering we both loved to play poker, I thought this would be an interesting idea, so we gave it a shot.  We created a really basic site, where we planned to give away a portion of our commissions in the form of products (books, poker chip sets, etc.) to players in exchange for their signup.  This didn’t last long, because for one it took our site over a month to get listed in google, and we were wondering where all the traffic was. (thinking it would just come rolling in).  I posted on PAW that I NEEDED HELP, which is when I got some of the best advice I have ever received from another PAW member, offyourface.  His advice really helped me take the blinders off and make some drastic improvements to my site.  Without some of his amazing suggestions I probably would not be where I am today and much of the advice I received in that thread is still on the site today.  I started adding tons of content and all my free time was spent working on the site.  My friend was starting to lose interest because the site still was not making money, so we made a deal and I bought the whole site from him.

Then came one of the biggest turning points in my site’s history.  Just over a year ago I had the opportunity to attend the Casino Affiliate Convention in Las Vegas.  I won the trip package from a contest run by the Poker.com affiliate program.  Basically, I had to redesign my site in a way to give better exposure to Poker.com.  There were many entries, but my site was selected as the winner.  They gave me the money to pay for my flight and hotel, and being the deal savvy person that I am, I got my trip for around $800 (staying at the Hard Rock one night, and Bally’s (kinda ghetto) the other.  With the remainder of the money I invested in my site (bear in mind, my site was making peanuts and this was more money then it had ever made).  In Vegas I met and hung out with some amazing people.  Most of the time Brandon Berndt (now affiliate manager at Chan Poker) let me tag along with him and introduced me to many people, but I also got to hang out with Jeremy Enke, Kyle Healey, Greg Powell, Justin Goff along with many other great people that I still talk to all the time.  These guys were and still are some of the best in the industry and I formed some great relationships from that trip with all of them.  Whether we were at the Stinky Fish Poker (the site that never made it) party to hanging out in Greg Powell’s room at the MGM hotel I had a great time in Vegas and still remember it like it was yesterday.

I took home a lot of ideas from Vegas and (when I recovered from all the partying) I started to go really hard and work on my site.  I invested the money mentioned previously in a new design from my homeboys at Alance and also bought some advertising space on a few sites.  I continued to read up on SEO and studied other sites to see what they were doing well, then implemented these strategies into my own site.

Since then, my site has continued to grow and I am sure it has a lot to do with many of those mentioned in this post.  Thank you all!

I will end this post with some of the best advice I have received/can give to those starting up in online marketing:
Content is King – The more content you have on your site, the more easier it is for the search engines to find you.
Find a Niche – My site is a bad example, but I have several other tiny niche sites that make a fair amount of money.
Learn SEO – SEO is the single easiest way to advertise without spending any money…. well maybe a little
Design Your Sites for the Customer – This industry is very competitive so you want to attract your customers quickly, because the BACK button is only a click away.
It Takes Money to Make Money – Sometimes you’ll have to spend some money to make money.  If you invest early in your site it will make things move much faster.  But remember when spending your money, do it smart, and do some research.
That is all I can think of for now, and don’t worry, I will elaborate more on all of these later on.

5 thoughts on “The History of Bankroll Boost”

  1. I love reading about the success of others. Your site was one of the few that I visited alot when I first started because it stood out. Great post Graham :)

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