Reading Justin Goff‘s latest facebook status update kind of inspired me to write this post…. So without further adieu, here are 3 cool tools for affiliates to use for cyber-stalking the visitors of your website that you might not have heard of:
ClickTale – Last week my friend John told me about this cool tool. Basically you add a couple of lines of code to your pages that allow you to see everything people do when they come to your site. By everything, I really mean EVERYTHING! ClickTale creates a video for you that tracks what every visitor is doing on your site including mouse movements, heatmaps and when they are scrolling down on the pages. This allows you to determine how effective your pages are at driving a sale and what aspects of the page are actually getting the visitors attention the most leading them to click (or not click) through on to your offers. There is a very small delay in the time it takes to create the videos (probably like 5 minutes) but it is pretty much live data. The free version allows you 100 free recordings per week or you can pay like $80 per month for the bronze package which allows multiple sites and something like 20,000 recordings.
HitTail – This is another live stats system that allows you to see how people are getting to your site from referral sites or search engines. It shows you exactly what they searched to get there or the specific page where they clicked a link to your site. I know most of this information is available in Google’s Analytics but its nice to have this info live so you can see what is causing traffic spikes on your site. It also helps you understand where the visitors are coming from (ie. Google.com/Google.es/Google.ca etc.) to reach your site.
Woopra – This is a cool tool that allows you to track the people on your website live. You can see what pages people are on, how they got to your site, and how they have moved about while on your site. One of my favourite features of Woopra is it even allows you to send a message to the people on your site if you want to “help them out” or ensure that all their questions have been answered to help drive the sale better. (Shout out to Cheryle for telling me about this one)
Of course Google Analytics is also one of the best, but I left it out of the list because I assumed everyone already was either using it, or knew about it. Hope this helps and if you have any other great tools you want to share post a comment below.